Allt För Sjön 2018 Report
It’s always exciting for us to exhibit in Scandinavia, even more so in Stockholm, where HOC began its story. Currently, Allt för sjön is the biggest show taking place in Sweden. The perfect opportunity for us to meet the Swedish boating community and show our latest updates onboard the HOC boats.
The opening weekend of Allt för sjön was a busy one. With the news of the recent investment from Navico, there was somewhat of a buzz around the HOC stand. There were a number of people that returned after the previous year to wish us luck and see the newest version of the HOC 33P Explorer, for this we were grateful. The show continued to be a busy one for us, and our stand received plenty of traffic throughout the week.
It was our goal to be informative, spread the HOC mission and introduce the boating community to the HOC brand. To achieve this, we designed a stand that was engaging, interactive and ultimately, informative for all those that stopped by. With three naval architects present, we were able to go into detail of the design and engineering in HOC and give visitors an insight into what it takes to take a project from concept to production. Something we feel that sets us apart, which was reinforced by the engagement and interest from the show-goers.
The show was very successful for HOC, both in terms of raising awareness and taking our place within the industry. But also in terms of interest in the boats. We will have a busy period of test drives over the coming period (once the ice has retreated), if you missed the opportunity to sign up for a test drive during the show, or are looking for a boat in time for the summer boating season then do not hesitate to contact us via firstname.lastname@example.org or +46 (0) 70 324 35 15.
Thank you to everyone that came by, we thoroughly enjoyed meeting you all and having the opportunity to show you around the HOC stand and the 33P Explorer. We hope you enjoyed yourselves as much as we did.