HOC at Allt för sjön, 3rd – 11th March in Stockholm

A year has passed since the unveiling of the HOC 33P Cruiser at Allt för sjön 2017, this year we are back with an immersive HOC experience.

Visit us at Allt för sjön boat show in Stockholm next month (3rd – 11th March) where we will have plenty to see and do at the HOC stand (A41:20), with lots of activities and a chance to step onboard the HOC 33P for a guided tour.

We look forward to welcoming you onboard

Top News – Navico invest in HOC

NAVICO invest in HOC Yachts

We’re excited to announce that Navico – the world’s largest manufacturer of marine electronics and parent company to the Lowrance®, Simrad® and B&G® brands, has made an investment in HOC Yachts. At the same time, Navico has acquired Yacht Defined – the award-winning, modern and user-friendly boat system that is onboard the HOC boats.

The company structure, culture and vision will remain the same, with the investment ensuring an exciting and prosperous future for HOC, securing our position as a world leader in the production of smart, intuitive boats.

Navico is a great industrial partner to assist with HOC’s growth moving forward and the collaboration will help to achieve the full commercialisation of HOC and provide us with a great advantage to continue developing new and innovative solutions for boaters.

Having been instrumental in the development and testing of Yacht Defined, we are also thrilled by Navico’s acquisition of the boat system, we look forward to working closely with them to continue the ground-breaking advancements within the marine electronics & navigation industries.

To read Navico’s full press-release, please follow the link below.

Navico Press-release

HOC shortlisted as Design and Innovation Awards finalist

Since the international launch of HOC during Cannes Yachting Festival and Monaco Yacht Show this summer, the HOC 33P Cruiser has gained a considerable amount of attention, worldwide.

This increased attention helped put the HOC in front of the right eyes! And we are exceptionally proud and honoured to announce that the HOC 33P has been shortlisted as a finalist in the Boat International Design & Innovation Awards within the category of Best Superyacht Tender.

We’d like to wish all the other finalists the best of luck, you can see who else was selected here:

The jury will make their final ruling and announce the winner in January, we’ll be waiting with our fingers crossed until then. 

Check out the HOC 33P Tender movie!

Monaco Yacht Show Round-up

Monaco Yacht Show is over and what an amazing event it has been! Thanks to everybody that we met during the show and all those that joined us onboard the HOC 33P Cruiser.

We thoroughly enjoyed being official tender for Motoryacht Rola and Behnemar Yachting Consultancy. Here is a video round-up of the show by our partner French Riviera Water Toys.


HOC 33P Cruiser at Monaco Yacht Show

HOC 33P Cruiser – Tender to 125 of the World’s Most Exclusive Superyachts

Each year, the Monaco Yacht Show curates an exhibition of 125 extraordinary one-off superyachts, built by the world’s most respected shipyards and welcomes 580 leading companies from the yachting industry.

From September 27th – 30th, the yachting industry turns its focus exclusively to Monaco for this prestigious event

This year, HOC have partnered with Behnemar Luxury Yacht Agency to utilise the HOC 33P Cruiser as a tender to their extensive fleet of superyachts during MYS. This provides HOC with a unique opportunity to welcome potential superyacht buyers, brokers and journalists onboard during the show.

We hope to bring increased exposure to HOC as an international brand and to the HOC 33P Cruiser which is ideally positioned to make an exceptional superyacht tender and chase boat.

To those that will be on the Frech Riviera during this time and are interested in test driving the HOC 33P Cruiser, please contact us to arrange a time to join us onboard.

Please direct all enquiries to +46 70 324 35 15 or email to

HOC Selected in ‘Top-Five’ Boats at Cannes Yachting Festival

What a fantastic week we had on the French Riviera, introducing the HOC brand and the 33P Cruiser to the Mediterranean market.

We exhibited the boat in the Vieux Port of Cannes, set to the backdrop of the stunning old town on one side and the famous Palais des Festivals on the other.

During the show, we took part in the ‘Concours d’Elegance’ a parade for vintage, classic and modern boats. The HOC 33P Cruiser stood out from the crowd and strongly represented innovation, new technologies and functional design.

The reception of the HOC 33P Cruiser was exceptionally encouraging from all those that came onboard and experienced the first HOC on the French Riviera. We had an especially busy week test driving with many journalists in the ever-changing conditions of the Mediterranean Sea, where the performance, comfort and innovation of the HOC 33P Cruiser were all in focus and extremely well received.

In both French and Italian boating magazines, we were selected in the Top Five boats of the show out of the 600 boats that were present. This is something that we are extremely honoured to have been selected for.

Update from Cannes Yachting Festival

Cannes Yachting Festival has been a big event in the HOC summer calendar and as the biggest floating boat show in Europe, it has been the perfect platform for the international launch of HOC Yachts.

During the show, we have been running test drives with many journalists from both local and international boat publications (links to any articles will be published here).

The HOC 33P Cruiser has been exceptionally well received with a great amount of interest in the innovation and new technologies onboard, as well as in the beautiful lines and design.

With the HOC 33P Cruiser looking perfectly at home on the French Riviera, we have managed to capture many beautiful photos during the Cannes Yachting Festival, to view the images simply click here.

Make sure to follow us on Instagram for live updates during the last two days of the show –

Marstrand Boat Show: 25th – 27th August

This will be our first time exhibiting at a boat show on the Swedish west coast since our launch last summer and we are looking forward to meeting you and introducing you to the HOC brand.

We welcome you to join us onboard the HOC 33P Explorer for a guided tour in the harbour and the potential for a test drive at sea. The HOC 33P has many new innovations onboard and is both designed and produced in Sweden; designed in Stockholm and built on Gotland. Experiencing the HOC is a must for all boat enthusiasts and lovers of the sea.

Date: 25th – 27th August
Opening Times: Friday & Saturday 10:00 – 18:00, Sunday 10:00 – 16:00
Location: Sillgatan 2, SE-442 67 Marstrand, Sweden


HOC Summer Shows

This summer is sure to be a busy one, find out which shows we’re at and where you can join us onboard the HOC boats throughout the summer.


We start our summer of boat shows in Helsinki for the UIVA, “boat afloat” show, 17th – 20th August. As Finland’s largest in-water boat show, it’s sure to be a great spectacle and the perfect place to come and test drive the HOC 33P.

Following on from Helsinki, you will find us in Gothenburg, 25th – 27th August for Marstrand Boat show, the biggest summer show on the Swedish west coast.

Stockholm, 1st – 3rd September: “Allt på Sjön” Gustavsberg marina. After successfully launching the HOC 33P Explorer at Allt på sjön last year, we’re looking forward to coming back this year with more boats and the opportunity to welcome guests onboard with the possibility to test drive throughout the weekend.


Yachting Festival Cannes will be HOC’s first show outside of Scandinavia, where we will be presenting and launching the HOC 33P Cruiser. You can visit us in the Vieux Port in the heart of Cannes from the 12th – 17th September, where we will be located on the ‘tender boats’ dock during the show.

From the 27th – 30th September you will find us in Monte Carlo, for the Monaco Yacht Show. An event which promises to have a grand setting amongst the most notorious superyachts in the water and heritage brands on the harbourside.

To book a test drive with us during this period, please email or call +46 (0) 70 324 35 15.

We hope that you have a fantastic summer and that you will join us over the course of the boat shows.

Welcome aboard!

The team at HOC.

HOC Yachts in Finland – Östersjö Port, 16 – 17 June

We will be premiering the HOC 33P Explorer in Finland, 16-17 June. During the Östersjö Port boat show, CEO Vilhelm Djurberg and new HOC agent, Robi Gripenberg will be present to show and offer test drives to interested show goers.

During the Östersjö Port boat show, CEO Vilhelm Djurberg and our new Finnish HOC agent, Robi Gripenberg will be present to show the HOC 33P Explorer and offer test drives to interested show goers.

Östersjö Port boat show is a VIP event for invited guests. With a limited number of spaces available, please reserve your place by replying to or +46 70 324 3515 or by contacting Robi Gripenberg on +358 40 414 2545